I was planning The Boy’s birthday party and I am so over party bags filled with plastic tat that goes straight in the rubbish bin. So imagine my delight when I saw this special offer – a bookshop was offering the first book in several children’s series for £1.
I started grabbing multiple copies of Artemis Fowl by Eoin Colfer– one for each boy attending the party. One pound for a book that was shortlisted for the Whitbread Children’s Book of the Year and won the British Book Awards Children’s Book of the Year? Sold.
Then I noticed two women checking out the display.
Hang on, only the first one’s a quid.
Yah, they’re just trying to get you to buy it, then when the kids are hooked, you have to buy the rest… AT FULL PRICE.
Humph, I’m not fallin’ for that.
And they walked away.
Because, you know, God forbid that your child get hooked on reading. Who knows what that would lead to . . .
And yes, it would’ve been helpful to tell those silly women that the subsequent books in the series were available at the library. But I was too busy grabbing copies of all the other first in a series books on special offer.
What effect do the words “special offer” have on you?